In today’s time where everything is just a click away right from the morning news that you read on your phone or the alarm that you set up for the next morning.

Every new technology promises better productivity, shorter time cycles to complete tasks, more efficient outcomes – all resulting in greater profits for organizations and better lives for individuals.

Mobile devices are already playing an integral part in our daily lives: they are our clocks, our maps, our mailmen, our cameras, our personal theaters, and of late, customized job or candidate locators, depending on which side of the recruitment process you’re located. This comes as a great news, because there’s a big gap between demand of the right talent and supply of it. In India, the challenge of finding the right people for specific jobs seems to be even harder to surmount because of various factors.

In neck throat competition it becomes all the more essential to encash the current opportunity. In an open market where both the job seeker and the companies are aggressively looking for jobs and the fulfillment of their position respectively.

If you don’t have a mobile strategy by now, you’re no longer competing in the game. For many households, mobile phones have replaced landline phones and mobile activity has been on the rise for years. It is found that more Google searches take place on mobile devices than on computers in recent times. As employers, this means candidates are more likely to search for jobs on their mobile device than on a desktop computer. As per the 2016 progress, it is most likely that mobile activity will continue its upward trend.

Based on the latest data, having a mobile recruiting strategy in place is crucial for any employer majorly covering all the industries.

Embrace mobile recruiting and attract more candidates from the pool

Employers have many challenges right now. In the HR and Talent Acquisition space, new concerns for workforce planning, candidate experience and employee retention have sprung up. Many employers already feel behind on addressing these issues and now mobile recruiting is looming large. A comprehensive mobile recruiting strategy can solve many of these employer issues. But how do employers begin? What elements should be included in a comprehensive mobile recruiting strategy?

Social recruiting

Many candidates use mobile devices in the job search because they don’t want to miss new job postings. Social recruiting will become even more important to advertise open job postings and attract the right candidates quickly. Social recruiting will need to feature mobile-friendly content or risk losing mobile candidates.

Mobile optimized career pages

Currently, the majority of careers sites aren’t optimized. To be fully optimized for mobile, it’s important that career sites display properly on mobile devices and allow rich content and interaction. Most of the career sites currently don’t have mobile friendly options to enter into the candidate experience. This can cause a negative experience as candidates struggle to view the screen or access information about the company. Mobile optimized sites should have a clear path to the information candidate’s need- salary and benefits, open positions, and company culture information. Ideally, these will require only one or two clicks of the mouse to find. Anything longer will likely be abandoned by frustrated candidates.

Accept mobile resumes or social job profiles

Candidates search career sites from their mobile devices want to be able to upload a resume or apply with their LinkedIn profile. These mobile candidates represent a digitally mature cross section of candidates that won’t have a favorable reaction if their candidate experience isn’t a seamless experience.

Highlight company culture with video

Candidates respond quite well to video content. Video can do more than communicate the open job position; video can be used to offer a deeper look into the company’s culture. Video allows candidates a sneak peek at the company they’re interested in by putting employer branding on display.

Interview digitally

Video interviews are an integral part of mobile recruiting. Candidates who enter the candidate experience on a mobile device aren’t generally interested in slowing down to play catch up as a recruiter resorts to old-fashioned phone screens and long scheduling delays to get hiring managers in a room together for an interview. Aircto comes into the picture to your rescue by solving this problem. Only video interviewing offers the speed and flexibility that mobile recruiting was designed to offer.

As technology progresses, it’s important for employers to keep pace to attract and hire the best candidates. Mobile recruiting will redefine the recruiting process for digitally mature candidates and save employers both time and money. If your company is losing candidates to competitors, embrace mobile recruiting and win the talent wars.