Hiring passive candidates is one of the most challenging recruitment activities. Passive candidates are those who are not actively hunting for job, but are the accurate candidates that recruiters are looking for, as they match the exact qualification and experience as per the requirement.

It is often thought that the most skilled workers are happy with their job, but they may be interested in discussion and grabbing the opportunities if they get as per their right choice.

Why passive candidates?

Best Talent & Best Quality of Skill Sets:
Passive candidates are the potential long-term and top quality candidates. They have the exact specific skill set that the organization is seeking for.


If you’re hiring a passive candidate, it obviously shows that they are willing to remain in a job long-term, since they have chosen themselves to join at your organization by seeking all their criteria.

Less attrition Ration

Less competition as they won’t be interviewing anywhere else. A typical passive candidate will not be taking part in interviews anywhere else, so you don’t have to be worried about them taking another job.

Less Frauds

They’re unlikely to ‘stretch the truth’ on their Resume. If they’re coming from a similar role, you can count on the fact that they haven’t lied what they have written in their profile, so to target the passive candidates would mean that you’re tapping into the best potential hire.

But, here the point arises that How To Recruit Passive Candidates?

Although passive hiring is one of the most time consuming task for the recruiters, but a very tough task to get them inside the organization. Generally, recruiters don’t have to convince active candidates, but passive candidates definitely need coaxing. Job postings sometimes don’t work for them and even aggressive sales tactics falls flat beside them.

Recruiting passive candidates is about developing relationships, which takes time, energy, and resources. The process of searching for passive candidates is sometimes called as “poaching”, but to get the best recruiter has to bear the pain.

Here are the effective ways to recruit passive candidates:

Social Media It is one of the great source to recruit passive candidates.

  • Publish on social media channels and your website about your work culture.
  • You can do branding about the skill sets or Agile methodology you work on through different sites like Xing, Instagram, Pinterest etc.
  • Talk about the challenging role and blog about your product.
  • Encourage your employees to be social enthusiast and ask them to update their profile properly so that seeing the profile of your present employees you can attract the best passive talents.

Cultivating Resource Pool

There are two different ways to increase talent pool

  • Employee Referral
  • Existing Professional Network

Employee Referral

Generally, employees refer his friends once he himself is satisfied with the work, company culture, growth path of the company. And first he himself confirms whether he is secure in the company. So, to enhance employee referral program first you have to make happy and motivating culture for your existing employee. Keep attractive bonus for “Referral Policy“ then automatically your existing employee will do the branding and encourage the passive candidates to join your organization.

Existing Professional Network

There are different professional network sites where you can publish your job posting, but make sure that the Job Title should be attractive and improved so that it is easily understandable to those people whom you want to hire. LinkedIn is one of the best site where you can publish your Job requirement and even share in different groups and get introduced to those who are not in your list by the help of your connection.

Better Compensation, Growth, Benefits and Work culture - Since passive candidates are very comfortable with their current job and they are not so active to change their job, the other to attract them is to give best compensation, show them the growth path of the company and add-on will be the other benefits given to them like work from home, free insurance for their family etc.

But recruiter’s should also remember that all passive candidates are not attracted to money, some also seek for more challenging work, Agile methodology techniques (Scrum technology) etc.

So, remember when you are hiring passive candidates you have to be very calculative in your methods you choose, as you’re hiring the best.